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Advertising today and tomorrow [electronic resource] / W.A. Evans.

By: Material type: TextSeries: Routledge library editions. Advertising ; v. 4Publication details: Abingdon, Oxon : Routledge, 2013.Description: 224 p. : illISBN:
  • 9780203583296 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
1. Advertising yesterday -- 2. Advertising today -- 3. The search for protection -- 4. Agency anomalies -- 5. Ivory towers -- 6. The winds of change -- 7. Advertising man -- 8. Advertising tomorrow.
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First published in 1974 by George Allen & Unwin Ltd.

Includes bibliographical references and index.

1. Advertising yesterday -- 2. Advertising today -- 3. The search for protection -- 4. Agency anomalies -- 5. Ivory towers -- 6. The winds of change -- 7. Advertising man -- 8. Advertising tomorrow.

Also available in print edition.

Mode of access: World Wide Web.

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