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Advertising and psychology [electronic resource] / Leslie E. Gill.

By: Material type: TextSeries: Routledge library editions. Advertising ; v. 1Publication details: Abingdon, Oxon : Routledge, 2013.Description: 188 pISBN:
  • 9780203583562 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
ch. 1. Introduction -- ch. 2. Media -- ch. 3. Advertising research -- ch. 4. The mind -- ch. 5. Attention -- ch. 6. Attention factors in advertising -- ch. 7. Appreciation and interest -- ch. 8. Psychology of the layout -- ch. 9. Imagination -- ch. 10. Motivation -- ch. 11. Habit -- ch. 12. Feeling and emotion -- ch. 13. Intelligence -- ch. 14. Sympathy and suggestion -- ch. 15. Various advertising appeals -- ch. 16. Remembering -- ch. 17. Association -- ch. 18. Volition -- ch. 19. Conclusion.
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First published in 1954 by Hutchinson's University Library.

Includes bibliographical references and index.

ch. 1. Introduction -- ch. 2. Media -- ch. 3. Advertising research -- ch. 4. The mind -- ch. 5. Attention -- ch. 6. Attention factors in advertising -- ch. 7. Appreciation and interest -- ch. 8. Psychology of the layout -- ch. 9. Imagination -- ch. 10. Motivation -- ch. 11. Habit -- ch. 12. Feeling and emotion -- ch. 13. Intelligence -- ch. 14. Sympathy and suggestion -- ch. 15. Various advertising appeals -- ch. 16. Remembering -- ch. 17. Association -- ch. 18. Volition -- ch. 19. Conclusion.

Also available in print edition.

Mode of access: World Wide Web.

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