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The Routledge companion to arts marketing [electronic resource] / edited by Daragh O'Reilly, Ruth Rentschler and Theresa A. Kirchner.

Contributor(s): Material type: TextSeries: Routledge companions in business, management and accountingPublication details: New York : Routledge, 2014.Description: xxvii, 411 p., [4] p. of plates : illISBN:
  • 9780203748817 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. Macro arts marketing issues -- pt. 2. Artists and their managers -- pt. 3. Arts organizational management and strategies -- pt. 4. Consumption perspectives -- pt. 5. The marketing of specific arts.
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Includes bibliographical references and index.

pt. 1. Macro arts marketing issues -- pt. 2. Artists and their managers -- pt. 3. Arts organizational management and strategies -- pt. 4. Consumption perspectives -- pt. 5. The marketing of specific arts.

Also available in print edition.

Mode of access: World Wide Web.

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