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Planning advertisements [electronic resource] / Gilbert Russell.

By: Material type: TextSeries: Routledge library editions. Advertising ; v. 9Publication details: Abingdon, Oxon : Routledge, 2013.Description: 159 p., [39] p. of plates : illISBN:
  • 9780203582558 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
ch. 1. Planning an approach to advertisements -- ch. 2. Distributing the advertiser's merchandise and the advertiser's message -- ch. 3. Planning the advertiser's message : I -- ch. 4. Planning the advertiser's message : II -- ch. 5. Twenty ways of planning advertisements -- ch. 6. Planning advertisement design -- ch. 7. Planning a form letter -- ch. 8. Using the hoardings -- ch. 9. Planning a poster -- ch. 10. Planning advertising to the retail trade -- ch. 11. Planning advertisement films and broadcasting -- ch. 12. The advertiser in search of an agent.
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First published in 1935 by George Allen & Unwin Ltd.

ch. 1. Planning an approach to advertisements -- ch. 2. Distributing the advertiser's merchandise and the advertiser's message -- ch. 3. Planning the advertiser's message : I -- ch. 4. Planning the advertiser's message : II -- ch. 5. Twenty ways of planning advertisements -- ch. 6. Planning advertisement design -- ch. 7. Planning a form letter -- ch. 8. Using the hoardings -- ch. 9. Planning a poster -- ch. 10. Planning advertising to the retail trade -- ch. 11. Planning advertisement films and broadcasting -- ch. 12. The advertiser in search of an agent.

Also available in print edition.

Mode of access: World Wide Web.

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