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Commercial advertising [electronic resource] : six lectures at the London school of economics and political science (University of London) / Thomas Russell.

By: Material type: TextSeries: Routledge library editions. Advertising ; v. 7Publication details: Abingdon, Oxon : Routledge, 2013.Description: xii, 296 p. : illISBN:
  • 9780203582640 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
lecture 1. The economic justification of advertising -- lecture 2. Advertising : its functions and policy -- lecture 3. Copy-writing and the practical psychology of advertising -- lecture 4. The hall-mark of commerce : trade marks and retail advertising -- lecture 5. The three main modes of advertising -- lecture 6. Part I : mail-order advertising ; Part II : advertising as a career.
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First published in 1919 by G.P. Putnam's Sons.

Includes bibliographical references and index.

lecture 1. The economic justification of advertising -- lecture 2. Advertising : its functions and policy -- lecture 3. Copy-writing and the practical psychology of advertising -- lecture 4. The hall-mark of commerce : trade marks and retail advertising -- lecture 5. The three main modes of advertising -- lecture 6. Part I : mail-order advertising ; Part II : advertising as a career.

Also available in print edition.

Mode of access: World Wide Web.

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