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Emarketing excellence [electronic resource] : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith.

By: Contributor(s): Material type: TextPublication details: Abingdon, Oxon ; New York, N.Y. : Routledge, 2013.Edition: 4th edDescription: xxi, 613 p. : ill. (chiefly col.), col. portsISBN:
  • 9780203082812 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
ch. 1. Introduction to e-marketing -- ch. 2. Remix -- ch. 3. E-models -- ch. 4. E-customers -- ch. 5. Social media marketing -- ch. 6. Site design -- ch. 7. Traffic building -- ch. 8. e-CRM -- ch. 9. Managing digital marketing -- ch. 10. E-planning.
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Includes bibliographical references and index.

ch. 1. Introduction to e-marketing -- ch. 2. Remix -- ch. 3. E-models -- ch. 4. E-customers -- ch. 5. Social media marketing -- ch. 6. Site design -- ch. 7. Traffic building -- ch. 8. e-CRM -- ch. 9. Managing digital marketing -- ch. 10. E-planning.

Also available in print edition.

Mode of access: World Wide Web.

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