The economics of advertising [electronic resource] / F.W. Taylor.
Material type:
TextSeries: Routledge library editions. Advertising ; v. 12Publication details: Abingdon, Oxon : Routledge, 2013.Description: 248 p. : illISBN: - 9780203582299 (e-book : PDF)
- Also available in print edition.
First published in 1934 by George Allen & Unwin Ltd.
Includes bibliographical references and index.
pt. 1. Advertising and industry : an economic analysis -- pt. 2. Advertising and the community -- pt. 3. The scope and development of advertising : a statistical survey.
Also available in print edition.
Mode of access: World Wide Web.
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