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Strategic public relations leadership [electronic resource] / Anne Gregory and Paul Willis.

By: Contributor(s): Material type: TextPublication details: Abingdon, Oxon ; New York, N.Y. : Routledge, 2013.Description: viii, 164 p. : illISBN:
  • 9780203384732 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. The strategic contribution of public relations -- pt. 2. The preoccupations of public relations leaders -- pt. 3. The responsibilities of public relations leaders.
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Includes bibliographical references and index.

pt. 1. The strategic contribution of public relations -- pt. 2. The preoccupations of public relations leaders -- pt. 3. The responsibilities of public relations leaders.

Also available in print edition.

Mode of access: World Wide Web.

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