Analytics for managers [electronic resource] : with Excel / Peter C. Bell & Gregory S. Zaric.
Material type:
TextPublication details: New York, N.Y. : Routledge, 2013.Edition: 1st edDescription: 322 p. : ill. (some col.)ISBN: - 9780203105818 (e-book : PDF)
- Also available in print edition.
Includes bibliographical references and index.
1. An introduction to analytics -- 2. Models and model building -- 3. Analyzing sequential decisions -- 4. Data-driven decision making -- 5. Predictive modeling -- 6. Simulating the future -- 7. Simultaneous decision problems -- 8. Revenue management and scientific pricing -- 9. Analytics as a strategy to achieve competitive advantage.
Also available in print edition.
Mode of access: World Wide Web.
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