Business to business marketing management
Zimmerman, Alan S., 1942-
Business to business marketing management a global perspective / [electronic resource] : Alan Zimmerman and Jim Blythe. - 2nd ed. - New York : Routledge, 2013. - xxiv, 498 p. : ill.
Blythe's name appears first in the earlier edition.
Includes bibliographical references and index.
1. Introduction to business to business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Ethical considerations for business marketers -- 5. Market research -- 6. Segmentation, targeting, and positioning -- 7. Market entry tactics -- 8. Product strategy and product development -- 9. Services for business markets -- 10. Pricing -- 11. Supply chain management -- 12. Managing distribution channels -- 13. Business to business marketing communications -- 14. Customer relationships and key-account management -- 15. Sales promotion, exhibitions, and trade fairs -- 16. Corporate reputation management -- 17. Marketing planning, implementation, and control -- 18. Organizing for maximum effectiveness -- 19. The future of business marketing.
Mode of access: World Wide Web.
9780203067581 (e-book : PDF)
Marketing--Management.
Electronic books.
Business to business marketing management a global perspective / [electronic resource] : Alan Zimmerman and Jim Blythe. - 2nd ed. - New York : Routledge, 2013. - xxiv, 498 p. : ill.
Blythe's name appears first in the earlier edition.
Includes bibliographical references and index.
1. Introduction to business to business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Ethical considerations for business marketers -- 5. Market research -- 6. Segmentation, targeting, and positioning -- 7. Market entry tactics -- 8. Product strategy and product development -- 9. Services for business markets -- 10. Pricing -- 11. Supply chain management -- 12. Managing distribution channels -- 13. Business to business marketing communications -- 14. Customer relationships and key-account management -- 15. Sales promotion, exhibitions, and trade fairs -- 16. Corporate reputation management -- 17. Marketing planning, implementation, and control -- 18. Organizing for maximum effectiveness -- 19. The future of business marketing.
Mode of access: World Wide Web.
9780203067581 (e-book : PDF)
Marketing--Management.
Electronic books.