Business to business marketing management (Record no. 12616)

MARC details
000 -LEADER
fixed length control field 01965nam a2200337Ia 4500
001 - CONTROL NUMBER
control field 9780203067581
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151012151720.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a|||||s|||||||||||
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130405s2013 nyua sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203067581 (e-book : PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSAU
Transcribing agency BD-DhSAU
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .B565 2013
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.804
Item number Z723
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zimmerman, Alan S.,
Dates associated with a name 1942-
245 10 - TITLE STATEMENT
Title Business to business marketing management
Medium [electronic resource] :
Remainder of title a global perspective /
Statement of responsibility, etc. Alan Zimmerman and Jim Blythe.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 498 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Blythe's name appears first in the earlier edition.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction to business to business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Ethical considerations for business marketers -- 5. Market research -- 6. Segmentation, targeting, and positioning -- 7. Market entry tactics -- 8. Product strategy and product development -- 9. Services for business markets -- 10. Pricing -- 11. Supply chain management -- 12. Managing distribution channels -- 13. Business to business marketing communications -- 14. Customer relationships and key-account management -- 15. Sales promotion, exhibitions, and trade fairs -- 16. Corporate reputation management -- 17. Marketing planning, implementation, and control -- 18. Organizing for maximum effectiveness -- 19. The future of business marketing.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print edition.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term lcsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Blythe, Jim.
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9780415537025 (hardback)
-- 9780415537032 (pbk.)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.tandfebooks.com/isbn/9780203067581">http://www.tandfebooks.com/isbn/9780203067581</a>

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