Amazon cover image
Image from Amazon.com

Business to business marketing management [electronic resource] : a global perspective / Alan Zimmerman and Jim Blythe.

By: Contributor(s): Material type: TextPublication details: New York : Routledge, 2013.Edition: 2nd edDescription: xxiv, 498 p. : illISBN:
  • 9780203067581 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
1. Introduction to business to business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Ethical considerations for business marketers -- 5. Market research -- 6. Segmentation, targeting, and positioning -- 7. Market entry tactics -- 8. Product strategy and product development -- 9. Services for business markets -- 10. Pricing -- 11. Supply chain management -- 12. Managing distribution channels -- 13. Business to business marketing communications -- 14. Customer relationships and key-account management -- 15. Sales promotion, exhibitions, and trade fairs -- 16. Corporate reputation management -- 17. Marketing planning, implementation, and control -- 18. Organizing for maximum effectiveness -- 19. The future of business marketing.
Item type:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Blythe's name appears first in the earlier edition.

Includes bibliographical references and index.

1. Introduction to business to business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Ethical considerations for business marketers -- 5. Market research -- 6. Segmentation, targeting, and positioning -- 7. Market entry tactics -- 8. Product strategy and product development -- 9. Services for business markets -- 10. Pricing -- 11. Supply chain management -- 12. Managing distribution channels -- 13. Business to business marketing communications -- 14. Customer relationships and key-account management -- 15. Sales promotion, exhibitions, and trade fairs -- 16. Corporate reputation management -- 17. Marketing planning, implementation, and control -- 18. Organizing for maximum effectiveness -- 19. The future of business marketing.

Also available in print edition.

Mode of access: World Wide Web.

There are no comments on this title.

to post a comment.
Share