Inside marketing :
Inside marketing : practices, ideologies, devices /
edited by Detlev Zwick and Julien Cayla.
- Oxford : Oxford University Press, 2012.
- xi, 357 p. : ill. ; 24 cm.
Oxford scholarship online Business and Management
Includes bibliographical references and index.
9780199655830 (pbk.) 0199655839 (pbk.) 9780199576746 (hbk.)
Marketing.
Marketing--Management.
/ -
Oxford scholarship online Business and Management
Includes bibliographical references and index.
9780199655830 (pbk.) 0199655839 (pbk.) 9780199576746 (hbk.)
Marketing.
Marketing--Management.
/ -