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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

Contributor(s): Zwick, Detlev | Cayla, JulienMaterial type: TextTextPublication details: Oxford : Oxford University Press, 2012. Description: xi, 357 p. : ill. ; 24 cmISBN: 9780199655830 (pbk.); 0199655839 (pbk.); 9780199576746 (hbk.)Subject(s): Marketing | Marketing -- ManagementDDC classification: - Online resources: Full text through SAU LAN | DOI : Full text through SAU LAN
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Oxford scholarship online Business and Management

Includes bibliographical references and index.

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