Inside marketing : (Record no. 4348)

MARC details
000 -LEADER
fixed length control field 01202cam a2200313 a 4500
001 - CONTROL NUMBER
control field BD-DhSAU 4348
001 - CONTROL NUMBER
control field 17449584
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150217095618.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120831s2012 enka ob 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199655830 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199655839 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199576746 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSAU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number -
Item number -
Edition number 22
245 00 - TITLE STATEMENT
Title Inside marketing :
Remainder of title practices, ideologies, devices /
Statement of responsibility, etc. edited by Detlev Zwick and Julien Cayla.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 357 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Oxford scholarship online Business and Management
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
590 ## - Name of Cataloguer
Name of Cataloger roy
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zwick, Detlev.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cayla, Julien.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199576746.001.0001/acprof-9780199576746?rskey=LBdCaN&result=38">http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199576746.001.0001/acprof-9780199576746?rskey=LBdCaN&result=38</a>
Link text Full text through SAU LAN
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://doi.org/10.1093/acprof:oso/9780199576746.001.0001">http://doi.org/10.1093/acprof:oso/9780199576746.001.0001</a>
Link text DOI : Full text through SAU LAN
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Online book

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