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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New delhi : McGraw-Hill, 2006.Edition: 15th edDescription: xviii, 844 p. : ill. ; 25 cmISBN:
  • 0070620180
Subject(s): DDC classification:
  • 658.8 22 PEB
Item type: Book
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