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Online book
Reconnecting marketing to markets [electronic resource] / edited by Luis Araujo, John Finch, Hans Kjellberg.

by Araujo, Luis, 1959- | Finch, John | Kjellberg, Hans.

Source: Oxford Scholarship Online Business and ManagementMaterial type: Text Text; Literary form: Not fiction Publication details: Oxford : Oxford University Press, 2010Online access: Click here to access online | Click here to access online Availability: No items available.

Online book
Fusion for profit [online resource] : how marketing and finance can work together to create value / by Sharan Jagpal ; with the assistance of Shireen Jagpal.

by Jagpal, Sharan, 1947- | Jagpal, Shireen.

Material type: Text Text; Literary form: Not fiction Publication details: New York : Oxford University Press, 2008Online access: Click here to access online | Click here to access online | Click here to access online Availability: No items available.

Online book
Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

by Zwick, Detlev | Cayla, Julien.

Material type: Text Text; Literary form: Not fiction Publication details: Oxford : Oxford University Press, 2012Online access: Full text through SAU LAN | DOI : Full text through SAU LAN Availability: No items available.

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