Reconnecting marketing to markets [electronic resource] / edited by Luis Araujo, John Finch, Hans Kjellberg.
Material type: TextPublication details: Oxford : Oxford University Press, 2010. ISBN: 9780199578061 (hbk.); 9780199578078 (pbk.)Subject(s): Marketing -- Philosophy | Marketing -- Social aspectsDDC classification: - Online resources: Click here to access online | Click here to access online Oxford Scholarship Online Business and ManagementOxford scholarship online Business and Management
Includes bibliographical references and index.
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