Amazon cover image
Image from Amazon.com

Advertising explained [electronic resource] / Dennis Caton.

By: Material type: TextSeries: Routledge library editions. Advertising ; v. 3Publication details: Abingdon, Oxon : Routledge, 2013.Description: 111, p. : illISBN:
  • 9780203583517 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
1. Words of warning -- 2. Why advertise? -- 3. The media -- 4. The mechanics of advertising -- 5. The advertising agency -- 6. The science of advertising -- 7. Overseas advertising -- 8. Now you know.
Item type:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

First published in 1949 by George Allen & Unwin.

1. Words of warning -- 2. Why advertise? -- 3. The media -- 4. The mechanics of advertising -- 5. The advertising agency -- 6. The science of advertising -- 7. Overseas advertising -- 8. Now you know.

Also available in print edition.

Mode of access: World Wide Web.

There are no comments on this title.

to post a comment.
Share