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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New delhi : McGraw-Hill, 2006.Edition: 15th edDescription: xviii, 844 p. : ill. ; 25 cmISBN:
  • 0070620180
Subject(s): DDC classification:
  • 658.8 22 PEB
Item type: Book
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
SAU Library Reference 658.8 PEB (Browse shelf(Opens below)) Not For Loan 32145
Total holds: 0

Includes indexes.

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