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Marketing management and strategy [electronic resource] : an African casebook / edited by George Tesar and John Kuada.

Contributor(s): Material type: TextPublication details: Abingdon, Oxon : Routledge, 2013.Description: xviii, 257 p. : ill., mapsISBN:
  • 9780203071663 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. An assessment of external environments for enterprises -- pt. 2. Perspectives on executive and managerial strategies and operations -- pt. 3. Executive and managerial strategic action on the enterprise level -- pt. 4. Marketing action -- pt. 5. Marketing rewards and executive and managerial control.
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Includes bibliographical references (p. [248]-253) and index.

pt. 1. An assessment of external environments for enterprises -- pt. 2. Perspectives on executive and managerial strategies and operations -- pt. 3. Executive and managerial strategic action on the enterprise level -- pt. 4. Marketing action -- pt. 5. Marketing rewards and executive and managerial control.

Also available in print edition.

Mode of access: World Wide Web.

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