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The essentials of marketing research [electronic resource] / Lawrence S. Silver ... [et al.].

Contributor(s): Material type: TextPublication details: New York, N.Y. : Routledge, 2013.Edition: 3rd edDescription: ix, 362 p. : illISBN:
  • 9780203182598 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. The marketing research process and decision making -- pt. 2. Secondary data and research designs -- pt. 3. Measurement, data collection, and sampling -- pt. 4. Data analysis and reporting -- pt. 5. Cases.
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Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.

Includes bibliographical references and index.

pt. 1. The marketing research process and decision making -- pt. 2. Secondary data and research designs -- pt. 3. Measurement, data collection, and sampling -- pt. 4. Data analysis and reporting -- pt. 5. Cases.

Also available in print edition.

Mode of access: World Wide Web.

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