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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

Contributor(s): Material type: TextPublication details: Oxford : Oxford University Press, 2012.Description: xi, 357 p. : ill. ; 24 cmISBN:
  • 9780199655830 (pbk.)
  • 0199655839 (pbk.)
  • 9780199576746 (hbk.)
Subject(s): DDC classification:
  • - - 22
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Oxford scholarship online Business and Management

Includes bibliographical references and index.

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