Marketing management and strategy [electronic resource] : an African casebook / edited by George Tesar and John Kuada.

Contributor(s): Tesar, George | Kuada, John EMaterial type: Text

TextPublication details: Abingdon, Oxon : Routledge, 2013. Description: xviii, 257 p. : ill., mapsISBN: 9780203071663 (e-book : PDF)Subject(s): Marketing -- Africa | Marketing -- Management -- Case studies | Strategic planning -- Africa -- Case studiesGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to access online Also available in print edition.

Contents:

pt. 1. An assessment of external environments for enterprises -- pt. 2. Perspectives on executive and managerial strategies and operations -- pt. 3. Executive and managerial strategic action on the enterprise level -- pt. 4. Marketing action -- pt. 5. Marketing rewards and executive and managerial control.

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Includes bibliographical references (p. [248]-253) and index.

Also available in print edition.

Mode of access: World Wide Web.

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