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Advertising at the crossroads [electronic resource] : federal regulation vs. voluntary controls / Max A. Geller.

By: Geller, Max AMaterial type: TextTextSeries: Routledge library editions. Advertising ; v. 2Publication details: Abingdon, Oxon : Routledge, 2013. Description: xi, 335 pISBN: 9780203583555 (e-book : PDF)Subject(s): Advertising -- United States | Advertising -- United States -- Self-regulationGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to access online Also available in print edition.
Contents:
ch. 1. The advertiser and the consumer -- ch. 2. Advertising media -- ch. 3. The advertising agency -- ch. 4. Constitutional sources of federal regulatory power -- ch. 5. Advertising and the maintenance of competition : the federal trade commission -- ch. 6. Advertising and the public interest : the federal communications commission -- 7. False, misleading and obscene advertising -- 8. Observations and conclusions.
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First published in 1952 by Ronald Press Co.

Includes bibliographical references and indexes.

ch. 1. The advertiser and the consumer -- ch. 2. Advertising media -- ch. 3. The advertising agency -- ch. 4. Constitutional sources of federal regulatory power -- ch. 5. Advertising and the maintenance of competition : the federal trade commission -- ch. 6. Advertising and the public interest : the federal communications commission -- 7. False, misleading and obscene advertising -- 8. Observations and conclusions.

Also available in print edition.

Mode of access: World Wide Web.

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